01
Belong
Know where you fit and feel part of something.
About NORTH
Built around how people really grow.
NORTH was created from more than two decades of work with leaders, teams, organizations, athletes, kids, and communities — and one simple observation: people perform better when they know where they belong, understand what they bring, communicate clearly, act with courage, and know their contribution matters.
The beginning
The patterns kept repeating.
For more than twenty years, Tanya Booke worked with leaders, teams, and organizations navigating change, communication, culture, performance, and transformation.
Across biotechnology, healthcare, professional services, energy, and organizational consulting, the same patterns kept appearing.
People knew what to do — but hesitated.
Teams had talent — but struggled to align.
Leaders had experience — but avoided hard conversations.
Organizations had strategy — but execution broke down when pressure increased.
The barrier wasn't always capability. It was often what happened between people when the moment got hard.
Then I started coaching kids.
As a youth basketball and soccer coach — and as a mom — Tanya expected coaching to be about teaching the game. Instead, she saw the same human patterns again.
Kids hesitated after mistakes.
They worried about what others thought.
They stayed quiet when they had something to say.
They struggled to join in, recover, speak up, take risks, or trust what they already knew.
Same human patterns. Different age.
That changed the question.
What actually helps people grow?
Not motivation.
Not slogans.
Not telling someone to “believe in yourself.”
What behaviors, experiences, and environments help people become more capable, connected, resilient, and effective over time?
LeadershipBehavioral sciencePsychologyOrganizational performanceChild developmentNeuroscienceTeam dynamicsLearning through experience
Growth isn't something you wait to feel. It's something you practice.
The NORTH approach
Five human skills show up everywhere.
02
Be brave
Act even when the outcome is uncertain.
03
Know yourself
Understand your strengths, patterns, needs, and progress.
04
Use your voice
Communicate, contribute, and let yourself be seen.
05
Make an impact
Take ownership and make the group better because you're part of it.
Together, these form the foundation of the Confidence Compass™ — one of the frameworks behind NORTH.
The language changes. The human skills don't.
For a child
Belonging might mean joining the game.
For an athlete
Courage might mean taking the next shot after a mistake.
For a student
Voice might mean raising a hand or sharing an idea.
For a leader
Courage might mean having the difficult conversation.
For a team
Belonging might mean trusting one another under pressure.
For an organization
Impact might mean turning strategy into aligned action.
Different context. Same human work.
Confidence Compass™
A shared language for confidence in practice.
Explore the five dimensions that guide NORTH experiences: Belonging, Courage, Insight, Visibility, and Impact.
One brand. Multiple ways to put it into practice.
NORTH Stars™
Youth enrichment, classes, camps, and family experiences.
ExploreNORTH Sport™
Team culture, coach support, player leadership, and family experience.
ExploreNORTH for Schools
Enrichment, leadership, school culture, and family engagement.
ExploreNORTH Organizations™
Leadership, team effectiveness, change, culture, alignment, and execution.
ExploreNORTH Experiences™
Events, activations, community experiences, and interactive challenges.
ExploreNORTH Partnerships™
Brands and businesses becoming part of the experience.
ExploreFounder
Tanya Booke
Founder & Chief Experience Officer
Tanya Booke is an organizational effectiveness and leadership professional with more than 20 years of experience helping leaders, teams, and organizations navigate change, improve performance, strengthen communication, and work more effectively together.
Her background includes organizational consulting, healthcare, biotechnology, energy, and professional services. She is also a youth sports coach, author, facilitator, speaker, and creator of the NORTH frameworks.
Former EY consultantFormer Accenture consultantOrganizational effectivenessLeadership developmentChange managementWorkshop facilitationTeam effectivenessYouth sports coachingAuthor
People don't need to be told to believe in themselves. They need experiences that give them a reason to.
NORTH is built around creating those experiences — moments where people participate, contribute, try, recover, communicate, connect, and see what they're capable of.
Our mission
Help people practice the human skills life demands.
Whether on a playground, field, campus, stage, workplace, or community event, NORTH creates experiences that help people connect, contribute, lead, and grow.
Why NORTH?
North is direction. It is the point you use to orient yourself when the path isn't obvious.
That idea sits at the center of the brand.
Where are we going?
What matters?
How do we want to show up?
What do we need from one another?
What is the next brave step?
How can we make the group better?
Find your NORTH.
Where do you want to go next?
Whether you're raising a child, coaching a team, leading a school, building an organization, or bringing a community together, NORTH creates experiences designed to help people move forward together.